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The Top 3 Rules for Finding the Best Shoes to Resell [2023]

By June 13, 2023April 5th, 2024Sneaker Tutorial, Sneakers

AIO - Best Shoes To Resell 2023It all started with Adidas terminating their relationship with Ye. So, Yeezys disappeared off the shelves in one surprising move. But this didn’t only affect the Adidas x Yeezy collab, but Adidas as a whole. They struggled with declining revenue, as well as keeping up with new drops. Accordingly, sneakerheads spent their time looking for the best shoes to resell. 

Now, Nike being Nike, took it upon themselves to fill in the gap the whole Adidas x Yeezy left behind. And let’s just say, they didn’t disappoint one bit. However, with Yeezys back and Nike still going at the same pace, picking the best shoes to resell in 2023 became a bit of a hassle. But did you know there are certain rules for finding the best sneakers for reselling?

So, you know that becoming a sneaker reseller is one of the most profitable side hustles out there? Well, that’s true. Matter of fact, the sneaker industry as a whole is the most profitable industry in the world. And flipping sneakers for a living is often an easy job if you’ve got the right tools for it. In a nutshell, reselling sneakers online needs 3 things: 

Other than that, all that’s left is finding the best shoes to resell – the ones that make the most profit. However, if you wanna learn more about the sneaker copping process as a whole, we’ve got you covered. Learn all about copping sneakers and see how easy the process is for yourself! Click on the button below for the ultimate sneaker-copping cheat sheet!

The 3 Rules of Finding the BEST Shoes to Resell!

Before we jump right into the actual rules, we got to agree on something. Naturally, when you’re reselling for a profit, you should never lose money. Not once! So, as the world’s greatest entrepreneur, Eugene Krabs, once said, “The money is always right!”. In other words, you gotta trust that cash!

The mark of the best shoes to resell is the profit it makes. A rule of thumb is usually anything with a margin of $50 profit. Less than that is not really worth it. So, here’s a list of the top 10 best shoes to resell in 2022 according to the percentage profit:

List of the Best Shoes to Resell on the Aftermarket [2023]


Sneaker Release Date Retail Price Avg. Resale Price Premium

Born X Raised x Nike SB Dunk Low

07/21/2023 $130 $555 265%

Jarritos Nike SB Dunks Low

05/10/2023 $130 $426 138%

AJ1 Travis Scott Olive

04/26/2023 $150 $676


AF1 Tiffany & Co. 07/21/2023 $400 $1,154 211%
ASICS Gel-1130 Kith Cream Scarab 05/12/2023 $100 $280 247
New Balance 860v2 Aime Leon Dore Green 04/04/2023 $150 $289 157
Nike Cortez CLOT CLOTEZ Bruce Lee 03/10/2023 $150 $269 49%
Nike Mac Attack OG Light Smoke Grey 06/03/2023 $120 $180 108%
Adidas Yeezy Boost 350 Pirate Black 06/01/2023 $230 $285 23%
AJ1 Across The Spider-Verse 05/20/2023 $200 $275 25%

Note: the price premium is the percentage of a profit above the retail price. So, if the price premium is 100%, this means that the reseller sold a sneaker for double the retail price! If a price premium is low (but not negative), you can always rely on copping sneakers in bulk. And, you’ll still make a profit!

So, what makes a sneaker better fit to resell than others? Of course, the best shoes to resell are those that people actually WANT and CAN’T get. No brainer. Here’s what you should think about:

It ain’t it.

RULE #1:

Sneaker Collaboration GOLD MINE

Ultimately, the best shoes to resell are the ones born out of a sneaker collaboration – sneaker matches made in heaven. So, any sneaker that brings together two industries creates the perfect blend of the most WANTED sneakers ever! It comes to the point where you’re able to predict resale prices even before such kicks hit resale sites.

The year 2023 had tons of monumental sneaker releases – even one with a Spider-Man-themed Air Jordan 1. So, basically anything with a musician, TV show, athlete, red box logo, luxury brand, or more; you cop!

Honorable Mentions:
Nike x Travis Scott
Every single Jordan collab 
Amine x New Balance
Yeezy x Adidas
Born X Raised x Nike 

RULE #2:

Nike & Jordan JACKPOT

Also, another rule that you should follow when looking for the best shoes to resell is: the Nike & Jordan JACKPOT. In other words, anything that has the Nike Swoosh on it is easy money. In all honesty, all kinds of Jordans really make the best shoes to resell.

Honorable Mentions:

Travis Scott Jordan 1 Golf
Travis Scott Nike Mac Attack
J Balvin x Air Jordan 3
A Ma Maniere x Jordan 5

RULE #3:

Luxury Sneaker CASH BACK!

Finally, the last rule to finding the best shoes to resell is a rule, not every reseller can follow. Granted, this one is not for weak hearts (or weak wallets) because it includes luxury brands! Ever since Kanye West, Pharrell Williams, and the late Virgil Abloh joined the sneaker industry, they changed the entire scene. Luxury was no longer limited to fashion powerhouses. 

And so, this made luxury kicks a HUGE hit in the sneaker industry and some of the best shoes to resell! A definite EASY cashback. But, only if you have the cash for it! However, you won’t technically need to cop too many pairs of them to start with. 

Honorable Mentions:

Tiffany & Co. Air Force 1
Off White Air Force 1


Also, another way to get the best shoes to resell is by buying at a reduced price! A lot of times, you can find sneakers under retail prices at places like GOAT or StockX. So, you can buy these sneakers and then sell them for a higher price somewhere else. Just like the Alibaba x Amazon side hustle. 

Honestly, this is definitely a GENIUS move if you ask us. Because not many people are interested in looking too far. But, once they find what they want, they’ll buy it! Which works perfectly for us! And, you can consider this to be a loophole for finding the best shoes to resell.