You know when you’re trying out a pair of fresh new kicks at the store. When you find the right one, you just feel that you HAVE to wear them out! And so, the eBay Wear Em Out store is here to provide exactly that! A unique shopping experience that you do not want to miss out on!
So, here’s what happened. eBay, the popular online reselling marketplace, recently launched the eBay Wear Em Out store. It is a pop-up store offering a unique shopping experience on Fairfax Avenue in Los Angeles. Very innovative, very unique, and VERY fun! eBay is renowned for its deadstock and pre-owned sneaker collections available for purchase online. However, sometimes, we just miss the actual physical sneaker-buying experience. The way it works is that the pop-up store actually REWARDS sneakerheads for wearing their kicks out of the store.
70% off to be exact!
Basically, people get exclusive pricing on collectible sneakers if they wear them out! Now, this sounds pretty awesome! But, the eBay Wear Em Out store only gives you exclusive pricing IF you wear them out. That means throwing out the box and actually putting your soles to pavement… something a lot of sneaker collectors do not like to do! Here’s what you should know about the experience!
eBay Wear Em Out Store
The Concept
So, is the eBay Wear Em Out Store a ploy against reselling? Well, it could be. When people buy sneakers from resellers or sneaker plugs, they want them to be unlaced, unworn, and with the box. Even if you just loosen the shoe laces, they won’t technically be considered fully deadstock. But, that might not actually be the MAIN goal of the store.
Another point that the store focuses on is ACTUALLY wearing your sneakers not just collecting them. To really get into the mindset of sneakerheads, eBay enlisted the help of the “Clout” rapper and trendsetter, OFFSET. Here’s what they had to say, “using his years of sneaker collecting to determine what collectible kicks enthusiasts would most want to un-deadstock”. And so, the eBay Wear Em Out store really pushes people to actually wear their shoes.
Sneakers were meant to be worn out! But, when sneakers became a money-making business, a hobby, and collectibles, people stopped wearing them!
The Experience
The eBay Wear ‘Em Out Store was designed to be a fun and engaging shopping experience. Shoppers are actually encouraged to touch and try on the items, with full-length mirrors and changing rooms available on-site.
In addition to the shopping experience, the store also featured a number of interactive elements. Visitors could use eBay’s “Find Your Perfect Fit” using AI to recommend clothing based on their style and body type. It also featured a social media wall! Shoppers used it to post photos of themselves in their new eBay finds and see them displayed in real-time.
The Brands
The eBay Wear ‘Em Out Store featured a wide range of sneakers including: Jordan 1 Retro High Patent Bred, Yeezy Boost 700 Waverunner, Travis Scott Air Max 270, New Balance 2002R, and more.
The eBay Wear ‘Em Out Pop-Up Store was only open for a limited time, but its impact was significant. The store generated a lot of buzz in the sneaker industry! The store also proved eBay’s strength in both the retail and sneaker industry. It seems that eBay has ventured into all kinds of industries – especially after its recent venture into NFTs.
Overall, the eBay Wear Em Out Store was a success, demonstrating eBay’s commitment to innovation!
