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Nike vs Adidas: A Clash Of the Sneaker Market Giants!

By June 21, 2023Adidas, Nike

AIO - Nike vs AdidasThings have always been pretty heated in Nike vs Adidas timeless battle. If you were to look at the books, it would seem that Nike is absolutely crushing Adidas. Their inventory and assets/market cap are valued at $168.36 Billion dollars as opposed to Adidas’ $34.05 Billion dollars! That’s a staggering number indeed! And, it’s hard to believe that Adidas could even come close to touching it.

At some point, there actually was hope for Adidas. There was hope that it will dominate the industry someday. In fact, money and even brand awareness-wise, the Adidas x Yeezy partnership was giving the Three Stripes the steady boosts they needed. And yes, there actually was a chance that one day, Adidas would’ve made it to the top, and took Nike’s place.


It’s worth noting that Adidas nearly hit rock bottom when Beyonce gave up on the IVY PARK x Adidas partnership. However, this wasn’t the only thing that affected the Three Stripes’ revenues and threatened the brand’s place in the sneaker hierarchy. Adidas took the real hit when they dropped Ye. It got to the point where the brand had to pick between burning all $1.3 BILLION worth of Yeezy supply, or temporarily making up with Ye, and selling the remaining Yeezys together. 

Thankfully, Adidas chose the wiser choice as they went with the latter. Now, Yeezys are lining up on the Adidas CONFIRMED app and hyping the sneaker resale market like they always did. But how long will the duo hold up this peace, nobody knows. And what about the Yeezy secret show? Will there be another? Is the artist waiting to completely end it with the Three Stripes before taking THE step, and building up the Yeezy brand from scratch? Guess, we’ll have to wait and see. 

Thing is, it didn’t stop here with Adidas. Pharrell William’s collaboration is somewhat worth nothing now. Maybe he’s too busy with Doodles NFTs or with being the Creative Director at LV. So, with that thought in mind let’s take a look at the history of the two firms.
Adidas vs Nike fight

The Backstory: ADIDAS

Before the Adidas vs Nike war, the Three Stripes had their own battles to fight. Adidas has a long war-torn and battle-scarred history. It is a multinational corporation headquartered in Herzogenaurach, Germany, and is the largest sportswear manufacturer across all of Europe. The brand was first registered on August 18th, 1949, by founder Adolf Dassler

But, after a nasty feud between Dassler and his older brother Rudolf, the first true shoe rivalry in history began. Rudolf formed Puma and became the direct rival of the Adidas brand. After surviving the hells of WWII, the two brothers began to promote their businesses in a big way.

In addition, in 1947, the brothers’ town earned the nickname “the town of bent necks” as people tended to look at the shoes that strangers wore who strolled into town. Back to the present day, we still have got the same ongoing battles but now it’s all Nike vs Adidas.

The Backstory: Nike

Nike was originally known as Blue Ribbon Sports (BRS) and was founded by Phil Knight and his coach Bill Bowerman in January 1964. In its first year of business, BRS sold 1,300 pairs of Japanese running shoes that grossed around $8,000. By 1965, the company made about $20,000. It was up to a good start and the company wasn’t going to slow down anytime soon. The iconic “Swoosh” was first used on Nike shoes on June 18th, 1971. But, Phil probably had no idea he’d be facing off in a Nike vs Adidas battle soon enough!

In 1976, the company hired John Brown and Partners as its advertising agency, and things began to blow up from there. With aggressive marketing tactics, Nike had gobbled up 50% of the market share in the US athletic shoe market. The “Just-Do-It” ad ran during a campaign in 1988 and was eventually coined as one of the top five ad slogans of the 20th century. The ’80s and ’90s were a time of growth and prosperity for Nike. It was in 1990 that Nike moved its headquarters to Beaverton, Oregon where they eventually opened their first retail store, dubbing it “Niketown”.

Nike vs Adidas Hype

Nike vs Adidas hypeSo, it can’t be argued that ever since Kanye West partnered up with Adidas, the company started getting a lot of hype. Since 2014, Kanye has been claiming that his Yeezy Boost line was more coveted by sneakerheads than Jordan sneakers. But, when Yeezys really started surpassing the Jordan brand, observers began taking note.

Most of them agree that one of the major reasons Nike has seen a decline is their lack of interest in running and basketball shoes. When it comes to the fall of Jordan Brand, fans were getting tired of the inundation of retro Jordans that the company has been releasing for the past few years. There are only so many times that you’ll empty your wallet for a new pair of retro Jordans.

To be honest, we can’t disregard the “halo effect” that Yeezys have on Adidas. Now that Yeezys are so popular, Adidas as a whole gained more popularity as a result. Though that would be impossible to calculate numerically.

The all-American giant Swoosh is no stranger to the hype, and they’ve definitely had epic sneaker collaborations over the years. We’re talking Tom Sachs Mars Yard 2.0, Virgil Abloh’s Air Jordan 1s, and much more. When it comes to basketball, even the rather unpopular Air Jordan sneakers are beginning to make a comeback. In terms of hype, Adidas seems to have Nike beat, but the numbers don’t lie. Nike still has the sneaker throne. And the shred of hope of being the top sneaker giant slowly faded the second Adidas let go of Ye. However, if, and only if the Three Stripes decided to patch up wounds and make peace with Ye, there will be a possibility for the brand to take over. 

Nike vs Adidas Sponsorships

SponsorshipsNike Vs. Adidas, or Checks vs Stripes?

When it comes to sponsorships, the Nike vs Adidas debate can make you dizzy – we’re seeing zeroes! Nike has sunk their claws deep into a number of superstar athletes and they’ve been shelling out a ton of money in sponsorships. They have dominated nearly every sport there is. These include American football, baseball, basketball, boxing, cricket, and much more both past and present.

Nike Sponsorships 

Here’s a list of a few of the athletes Nike has sponsored (both past and present):

  • Michael Jordan (basketball) – $130,000,000
  • Serena Williams (tennis) – $20,000,000
  • Lebron James (basketball) – $54,000,000
  • Roger Federer (tennis) – $60,000,000
  • Kevin Durant (basketball) – $36,000,000
  • Tiger Woods (golf) – $45,000,000
  • Kobe Bryant (basketball) – $25,000,000

Adidas Sponsorships 

Adidas hasn’t been sitting idly by while Nike takes over the Nike VS Adidas fight. No. They’ve also jumped into many of the same sports that Nike has and have been grabbing as many athletes as they can:

  • Kanye West (music) – 5% Royalties on Net sales [Updated to 15% of royalties on Adidas Yeezy restocks and unreleased models in 2023]
  • David Beckham (sport) – $160,000,000
  • Jayson Werth (baseball) – $200,000
  • Novak Djokovic (tennis) – $34,000,000
  • Lionel Messi (soccer) – $28,000,000
  • Kobe Bryant (before Nike snatched him)
  • James Harden (basketball) $17,000,000
  • Derrick Rose (basketball) – $14,000,000
  • Jason Day (golf) – $8,5000,000
  • Pharrell Williams (music)
  • Beyoncé (music)

But, keep in mind that these amounts are a combination of sponsors (not just Nike vs Adidas), but generally speaking, Nike tends to pay far more than Adidas when it comes to sponsorships. This list is in no way all-inclusive. Between the two of them, Nike and Adidas sponsor hundreds of celebrities and athletes.

And, in recent collaboration news, Adidas managed to ink several big names in the music industry like Bad Bunny and even made a debut in the gaming world. And if you think Nike’s been watching from a distance, you’re wrong! After their iconic line with Virgil Abloh, Nike now has Travis Scott on board. And let’s just say, they’ve been doing their homework really well. You can see that from drops like the Travis Scott Jordan 1 Olive, and the upcoming Nike Mac Attack

Checks VS Stripes in Creative Freedom & Technology

Creative Freedom

Creative FreedomSometimes it’s not a matter of the contract value, it’s a matter of freedom. And what Adidas lacks in cash it makes up for in creative freedom and unique designs!

We got bad sneaker news when Sean Wotherspoon left Nike to spread his wings farther than ever – like maybe with Adidas? In the Nike vs Adidas battle, Adidas won this one with the SuperEarth! This was the exact reason why Kanye West parted ways with Nike in the first place. And look where that got him… dropped. Well, it was nice while it lasted, we guess. 

Sneaker Technologies

Sneaker TechnologiesA major part of this endless Nike vs Adidas rivalry is happening on the level of technology. For decades now, Nike and Adidas battled to dominate the tech arena, – trying to innovate the best and most functional cushioning, lacing systems, and fit. And for what it’s worth, we can say Nike has invented and utilized a wider range of technologies to cater to all their customers’ needs. But it feels like Adidas is always the brand to first introduce a technology right before Nike copies, and upgrades it.



4D Adapt
Adrift Air
Adiprene Joyride
Adituff Max Air
Boost Nike Free
Bounce Nike Plus
Climacool React
Geofit Zoom

Nike vs Adidas Humanity – [Going Back to 2020]

Nike vs Adidas HumanityIn the Nike vs Adidas debacle, it is humanity that matters most. Both Nike and Adidas have invested time, money, and effort in helping make this world a better place. A better place for athletes, active sneaker fans, and almost everyone. They have long lists of charity and community projects as well as environment-centered initiatives. 

But, in light of the recent and unprecedented outbreak of COVID-19 all eyes are on those 2 rivals to see which one would stay ahead in the race to eliminate the negative impact of this pandemic.

Nike created their own face masks right around the time Adidas caught the biggest backlash from fans around the world. And though Adidas made up for it by creating protective face shields, we fear that the ‘Sneaker North Will Remember’.

The Future

In short, if you were to compare the two companies, there are a lot of factors to consider in the Nike vs Adidas issue. For example, Adidas has a lot more history than Nike – they survived a world war for heaven’s sake! However, Nike has risen to take over the world in a relatively short time.

The future outcome in the Nike vs Adidas debate is uncertain for these competing shoe lines. Adidas certainly has the hype, but do they have what it takes to overthrow Nike? Especially after giving up their most hyped and money-making collaboration. Let’s wait and see what the future holds for both Nike and Adidas.

But we won’t just sit around doing nothing. While the Nike vs Adidas battle continues, we’ll keep on copping all the new Adidas and Nike sneakers using the best sneaker bots in the game. At the end of the day, all that matters to us is the resale and the money! So, make sure you check out AIO Bot to help you cop limited Nike and Adidas sneakers for you to flip and earn some good cash. Finally, for what it’s worth, here’s a full cheat sheet on everything sneaker-copping related to help you kickstart the best side hustle out there!