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The 5 Best Sneaker YouTubers & Channels to Follow in 2023

By March 8, 2023Sneaker Tutorial

Sneaker YouTubers - Sneaker Channels - AIO BotThe sneaker industry is a HUGE community with a deep-rooted culture and long history behind it. Also, the sneaker industry is EVERYWHERE. In what way, you ask? Well, you can find sneakerheads everywhere you go, wherever you are and on any platform. We’ve got sneaker TikTok, in the Metaverse with digital sneakers, on Twitter, Instagram, Facebook Marketplace, and more! And so, naturally, we’ve got sneaker YouTubers!

There are a lot of reasons why people have started YouTube channels dedicated to shoes and the love of footwear. We sneakerheads love everything related to sneakers: talking about them, wearing them, flexing them, and making money off them! Therefore, the channels they create on YT usually do exactly that. The purpose of a shoe-related YT channel could be:

Basically, sneaker YouTubers provide everything you can find in a sneaker blog but in a more visual way. So, if you’re a person who learns more through visuals, this is for you!


#1 Seth Fowler

Seth Fowler - Sneaker YouTubers - AIO BotOne of our personal all-time favorite sneaker YouTubers is Seth Fowler who is also one of the OGs. He has been on YT since the year 2016 and has over 247 MILLION views. Seth designs, unboxes, and reviews sneakers all while also vlogging part of his life. The dude is very fun to watch, he’s funny and real! A legit sneakerhead we can all relate to. 

Date Started: January 17th, 2016
Video Views: 247,314,020 views
Subscriber Count: 1.06M subscribers

#2 ShadeTV

ShadeTVNext, we’ve got sneaker YouTubers bringing power to the women of the sneaker community! ShadeTV, hosted by Marissa Hill, is a YT channel dedicated to the full experience. It has everything on sneakers, fashion, hype, and culture. They also have a sneaker show, #Grails, streaming on HULU Original Series. They do on-foot reviews on Air Jordans, Adidas, and New Balance sneakers, and talk about pop culture, streetwear, and collectibles! 

Date Started: October 17th, 2019
Video Views: 8,668,408 views
Subscriber Count: 58.4K subscribers

#3 QrewTV

QrewTV - Sneaker YouTubers - AIO BotAnd then, there’s QrewTV – one of the sneaker YouTubers who really takes you on a journey! He has series called “Qrewkicks & Coffee”, “Sneakerhead Life Hacks”, and “Sneaker Collections 👀”. In his playlist “Qrewkicks & Coffee”, Qias Omar talks about the things that are on every sneakerhead’s mind! This includes things like how to cop on Nike SNKRS which is VERY important now that Yeezy is out of the game. Make sure to check him out!

Date Started: March 6th, 2012
Video Views: 329,332,826 views
Subscriber Count: 1.46M subscribers

#4 Hes Kicks

Hes KicksAlso, we have one of the sneaker YouTubers proving that the sneaker industry truly knows no age or gender! A dad and content creator sneakerhead created Hes Kicks, a sneaker channel for all kinds of reviews, tutorials, and guides. He does the hard work so we don’t have to! His most popular video talks about the top FAILED sneaker technologies in the game. He also curates different sneaker deals on with exclusive links to all kinds of releases!

Date Started: February 13th, 2012
Video Views: 184,715,804 views
Subscriber Count: 639K subscribers

#5 WearTesters

WearTesters - Sneaker YouTubers - AIO BotFinally, the last name on our list of sneaker YouTubers is one that we ALL know for sure, WearTesters. These people have been bringing us the best in-depth performance reviews since 2009. They’ve reviewed Yeezys, Air Jordans, Nike sneakers, Under Armour, and more. Basically, they’re the ones that give us the real deal for sneakers. With WearTesters, you’ll know if a sneaker is comfortable, durable, and worth the hype/money.

Date Started: August 20th, 2008
Video Views: 214,755,865 views
Subscriber Count: 781K subscribers