Every Thursday, we await the drops that could make or break our week. Over the past 20+ years, Supreme’s presence in the fashion industry has grown immensely. Its drops and high-end collabs have made Supreme a huge name today. Riots could take place on releases. Bots are used to fight the growing competition. Here are Supreme facts you probably didn’t know about your favorite streetwear brand.
- Supreme was founded by James Jebbia.
- As a youngster, James Jebbia lived in England from age 1 until he was 19. Therefore, despite that he’s American, Jebbia has a British accent.
- He was a former child star. He played Thomas Watson on the BBC Series “Grange Hill.”
- James Jebbia got his first gig in the business when he worked at Parachute in SoHo with the future Undefeated founder, Eddie Cruz.
- James Jebbia opened Union NYC in 1989. He also helped open Stüssy NYC in 1991, three years prior to opening Supreme.
- He spent approximately $12,000 to open the first Supreme store in 1994 (on Lafayette Street in downtown Manhattan).
- He still worked at Stüssy while running Supreme.
- Jebbia’s design for the Supreme New York store with skaters in mind. The design was more open so skaters could come right in with their skateboards and gear.
- James Jebbia cannot trademark the name “Supreme” so he doesn’t own it.
Supreme Facts: Logo
- The iconic box logo is primarily based on propaganda art created by Barbara Kruger. Her art was commonly seen as a red box with white words.
- The logo’s font is Futura Heavy Oblique.
- Supreme’s logo with the accented “E” is inspired by French modernist designer, Andre Courrege.
- There is a version of the logo that misspells the name as “Supream” to acknowledge Mark “Gonz” Gonzales, who often misspelled the brand on postcards he mailed to the store.
Workforce & Early Days
- Gio Estevez was Supreme’s first hire in 1994.
- After dropping out of high school in 1992, Aaron Bondaroff got caught shoplifting from Union. He and started working at Supreme in 1994.
- Supreme filmed a promotional video in 1995 about skateboarding in NYC.
- In 2001 and 2002, Supreme produced their own shoes; the Down Low and Mid Town.
- In 2004, the second Supreme location opened on North Fairfax Ave, Los Angeles, California.
- NikeTalk brand, Shotypop, parodied Supreme, so they paid $20,000 to buy out the parody brand.
- Supreme opened in London in 2011.
Collabs & Big Names
- The first artist to ever work with Supreme was Rammellzee.
- Padmore & Barnes created the M345 Sahara Boot in 2000 exclusively for Supreme.
- Supreme X Brooklyn Machine Works made 24-inch cruiser bikes in 2000 that sold for $1,800 a piece.
- Calvin Klein filed suit against Supreme after they put box logo stickers on their Kate Moss ads in 1994.
- The box logo, the “Afro Skater” and Robert De Niro as Travis Bickle (from Taxi Driver) were the first Supreme shirts.
- Supreme’s hoodies, sweatshirts, and fleeces were made by CYC, a Canadian fleece manufacturer for Reigning Champ and Wings + Horns.
- Supreme also released Supreme calendars shot by famous photographers.
- Before helping Marc Jacobs on 2007 LV handbags, Richard Prince made decks with Supreme.
- Lady Gaga was involved with the 2011 Supreme campaign.
- The first Nike skate shoe to include Foamposite technology was the Nike SB 94, which was made specifically for Supreme.
- In 2011, Supreme teamed up with Jason Dill and OHWOW’s popular cult-publication FUCK THIS LIFE for the DW/FTL photo publication.
- Onegram Co. LTD operates the Japanese Supreme locations.
More Supreme Facts
- Friends and family of Supreme got kid-sized lox logo tees.
- Supreme is not on Twitter.
- James Jebbia lives in a spacious loft in Greenwich Village, in New York City. But there’s not a single hint of Supreme in sight.
- James Jebbia’s current net worth is estimated at $43 million.
- One of the most interesting Supreme facts is that James Jebbia doesn’t classify Supreme as “limited.” He says they only make a small number of items because they don’t want to get stuck with the stock.
- Supreme drops new items every week on Thursday both online and in-store in US and EU locations, and on Saturday in Japan.
- Drops take place at 11:00 AM in those locations.