What is Supreme? 30+ Things You Didn’t Know About The Brand

By November 6, 2018October 29th, 2020Supreme

Every Thursday, we await the drops that could make or break our week. Over the past 20+ years, Supreme’s presence in the fashion industry has grown immensely. Its drops and high-end collabs have made this brand a huge name today. Riots could take place on releases. Bots are used to fight the growing competition. But what is Supreme, now? Here are some facts you probably didn’t know about your favorite streetwear brand.


Before The Giant

Supreme facts james

  • Founded by James Jebbia.
  • As a youngster, James Jebbia lived in England from age 1 until he was 19. Therefore, despite that he’s American, Jebbia has a British accent.
  • He was a former child star. He played Thomas Watson on the BBC Series “Grange Hill.”
  • James Jebbia got his first gig in the business when he worked at Parachute in SoHo with the future Undefeated founder, Eddie Cruz.
  • James Jebbia opened Union NYC in 1989.  He also helped open Stüssy NYC in 1991, three years prior to opening Supreme.

What is Supreme?

  • He spent approximately $12,000 to open the first Supreme store in 1994 (on Lafayette Street in downtown Manhattan).
  • He still worked at Stüssy while running Supreme.
  • Jebbia’s design for the Supreme New York store with skaters in mind. The design was more open so skaters could come right in with their skateboards and gear.
  • James Jebbia cannot trademark the name “Supreme” so he doesn’t own it.

The Iconic Logo

  • The iconic box logo is primarily based on propaganda art created by Barbara Kruger. Her art was commonly seen as a red box with white words.barbara kruger
  • The logo’s font is Futura Heavy Oblique.
  • This logo with the accented “E” is inspired by French modernist designer, Andre Courrege.supreme facts logo
  • There is a version of the logo that misspells the name as “Supream” to acknowledge Mark “Gonz” Gonzales, who often misspelled the brand on postcards he mailed to the store.

Workforce & Early Days

  • Gio Estevez was Supreme’s first hire in 1994.
  • After dropping out of high school in 1992, Aaron Bondaroff got caught shoplifting from Union. He and started working at Supreme in 1994.
  • The brand filmed a promotional video in 1995 about skateboarding in NYC.

  • In 2001 and 2002, the streetwear giant produced their own shoes; the Down Low and Mid Town.
  • In 2004, the second location opened on North Fairfax Ave, Los Angeles, California.
  • NikeTalk brand, Shotypop, parodied Supreme, so they paid $20,000 to buy out the parody brand.
  • The first London location opened in 2011.

Collabs & Big Names

  • The first artist to ever work with Supreme was Rammellzee.
  • Padmore & Barnes created the M345 Sahara Boot in 2000 exclusively for the brand.
  • Supreme X Brooklyn Machine Works made 24-inch cruiser bikes in 2000 that sold for $1,800 apiece.
  • Calvin Klein filed suit against Supreme after they put box logo stickers on their Kate Moss ads in 1994.
  • The box logo, the “Afro Skater” and Robert De Niro as Travis Bickle (from Taxi Driver) were the first Supreme shirts.supreme facts first shirt
  • Their hoodies, sweatshirts, and fleeces were made by CYC, a Canadian fleece manufacturer for Reigning Champ and Wings + Horns.
  • They also released calendars shot by famous photographers.
  • Before helping Marc Jacobs on 2007 LV handbags, Richard Prince made decks with the brand.
  • Lady Gaga took part in the 2011 promotional campaign.
  • The first Nike skate shoe to include Foamposite technology was the Nike SB 94, which was made specifically for Supreme.
  • In 2011, Supreme teamed up with Jason Dill and OHWOW’s popular cult-publication FUCK THIS LIFE for the DW/FTL photo publication.
  • Onegram Co. LTD operates the Japanese locations.

More Facts

  • Friends and family of Supreme got box logo tees in Kids sizes.
  • The brand has no official account on Twitter.
  • James Jebbia lives in a spacious loft in Greenwich Village, in New York City. But there’s not a single hint of Supreme in-sight.
  • James Jebbia’s current net worth is around $43 million.
  • Jebbia doesn’t classify Supreme as “exclusive.” He says they only make a small number of items because they don’t want the stock to stay on shelves.
  • New items by the brand release every week on Thursday both online and in-store in US and EU locations, and on Saturday in Japan.
  • one of the facts you probably know is that Supreme Drops take place at 11:00 AM in those locations.