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Nike and Adidas Pushing Sustainable Sneakers in 2023

By September 28, 2023Food for thought, Sneakers

Sustainable Sneakers - AIO BotWe got to the point where sustainability in the fashion industry became a must. Matter of fact, consumers nowadays show more loyalty and engagement with brands that support sustainability than others who don’t. And many sneaker brands have been getting on board with the concept of sustainability and ethical fashion year after year. Well, that’s what happens when the giants of the industry, Nike and Adidas, bring on their A-game in producing sustainable sneakers. 

Now, did you know that sustainable marketing is one of the most applied marketing techniques in the fashion industry? Well, that’s true. So if you wanna learn more about sustainable and ethical fashion in the sneaker industry and beyond, make sure to click on the button below! 

button_learn-moreSurviving on Sustainable Sneakers

Who said sustainable sneakers mean giving up your favorite sneaker brands? This year is all about giving back to the environment. We really should! Especially after being almost totally annihilated by a global pandemic. It really makes you reconsider things. Sustainability is becoming the THING more and more every year. With over 300 MILLION pairs of sneakers thrown out annually, this step is quite overdue!

Being eco-friendly is a crucial part of the retailing community, and the sneaker industry embraces it.  And, this is why the German giant Adidas decided to include sustainability as a major and key part of their then-possible return in 2021. We could see them trying. We really did! But, it’s gonna take A LOT of the dopest eco-friendly sneakers to make them dethrone the Swoosh. Do you think they’ll be able to do that, especially with Nike consistently gaining a significant share of the global market each year? Keep reading to make your own verdict.

Sneaker Brands and Sustainability

So, here’s the thing, we aren’t saying that Adidas and Nike are the only brands for sustainable sneakers. There are so many respectable names with amazing eco-friendly sneakers that have begun with sustainability – right from the start. 

There’s Veja with their vegan sneakers made from organic cotton and rubber harvested with total respect for the environment. CARIUMA with their handmade high-quality sneakers of organic fair-trade cotton and other ethical material. Even Reebok with their 100% vegan shoe featuring soles derived from corn and insoles from castor bean oil!

And, they’re all really cool-looking sneakers! But, we gotta be real. We still always wanna ethically flex the Three Stripes, we wanna ethically flex the Swoosh, and maybe even the Jumpman! That’s what we really want! And, luckily, we can do exactly that without compromising our love for the brands themselves. 

Nike – Be a Force for Change


So, for the past few decades, Nike has been all about sustainable sneakers in sportswear innovation. Sneaker technology never looked better. Their MOVE TO ZERO journey toward zero carbon and zero waste changed the game for good! 

The Nike 2020 Impact Report shows all their targets, measures, and commitment to nature. They’ve come up with sustainable sneakers like the Nike Air Zoom SuperRep 2 made out of 20% recycled material by weight. Or their signature Flyknit and Flyleather material made with in-part recycled plastic and recycled leather fiber. Furthermore, Nike recycled over 6.4 BILLION plastic water bottles into sneakers and different apparel. And since 1992, the Swoosh recycled over 130 MILLION pounds of sneaker material.  

Additionally, from fiscal year 2021 to fiscal year 2022, the Swoosh managed to cut the greenhouse gas emissions of the owned or operated facilities by nearly 40%. In fact, the brand now runs these facilities on 93% renewable electricity. 

Sustainable Sneakers and Nike Refurbished 

When it comes to sustainability, Nike didn’t simply stop at recycling and producing sustainable sneakers. However, the brand took it upon itself to serve sneakerheads who can’t afford or don’t mind buying used sneakers by introducing the Nike Refurbished program. Through Nike Refurbished, you’re now able to buy your favorite pair of sneakers at a 50% discounted price. 

So basically, used sneakers that are still in good condition are sold for a discounted price, while ruined pairs go for recycling. This way, Nike would save itself from recycling a big load of sneakers, some of which are still in a near perfect condition. To learn more about Nike Refurbished, click here

All in all, sustainable sneakers will soon be the only cop for us! The Swoosh aims to become fully sustainable within the coming years! Lots of plans for circularity, cyclability, and more! If you wanna check out more of their sustainable sneakers, click here!

Adidas – From Movement to Movement


Maybe you hadn’t noticed much, but Adidas had been pretty MIA for the first quarters of 2021. Which was pretty weird. It wasn’t like the Three Stripes to take a step back and leave the field empty for Nike. Well, it kind of did after dropping Ye, but that’s not the point here. We’re always anticipating a checks over stripes debacle. You know we like tea. But, according to the Adidas strategy for the year 2021, their game plan was, and still is, sustainable sneakers too.

Amongst the latest Adidas innovations in sustainable sneakers is PrimeBlue. PrimeBlue features high-performance recycled material of Parley ocean plastic. The Three Stripes wanted people to run with the planet in mind!

Adidas and Sustainability Initiatives

Adidas has also introduced a roadmap for 2025 and beyond which focuses on achieving climate neutrality (GHG) across its entire value chain. Also, by 2025, nine out of ten articles will be sustainable, according to Adidas

In short, it’s not just about sustainable sneakers. It’s about ETHICALLY made sneakers. You can choose from a variety of different eco-friendly materials like PrimeGreen, PrimeBlue, Vegan, Better Cotton, and more! The Three Stripes has definitely become more vocal about being sustainable 

Adidas made more than 20 MILLION pairs of sustainable sneakers with Parley ocean plastic in the year 2020. That’s almost twice as much as they did in 2019, and 4 times as much as 2018! And in 2023, Adidas announced that it’s now using 96% recycled polyester for its products!

Also, if you’re interested, Adidas sustainable sneakers include the Ultraboost 4D, adiZero, Terrex Two, and more. You can check out all their sustainable products here. The Three Stripes has a Three Loop plan to help end waste! Why not be a part of it?

On a final note, to keep up with everything sneaker-related, make sure you keep it locked on our blog and Instagram @aiobot!