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Yeezy Boost On The Resale Market

  • 1
  • October 6, 2016

People have always been interested in fashion and how it’s evolved over the decades. Today, one of the most popular shoe lines is adidas Yeezy Boost from Kanye West. Not only are these shoes incredibly popular, but they’ve also changing the resale market.

Yeezy and the Resale Market

When designer products are released online, entrepreneurs buy them up as quickly as they possibly can. Once they have the shoes, they resell them to other people online and jack-up the prices, which is how they make their money. Basically, if you don’t get the shoes when they’re first released you can still get a pair on the resale market, you just have to pay way more than you had planned.

Adidas Yeezy Boost is no exception to this rule. In fact, some of the asking prices for these shoes are breaking records. These entrepreneurs are asking for more than they ever have and people are still buying! It used to be that the price would just double or triple, but now the prices of these kicks are going from a few hundred bucks, to thousands of dollars.

So, how and why is this happening? The answer is because the demand for them is very high and the marketing is very well-done. What contributes to the effective marketing is the fact that many celebrities have been seen wearing the shoes. Of course Kanye West and the entire Kardashian/Jenner clan have been spotted walking around in their very own Yeezy’s, but many famous actors, singers, models, and athletes have also been spotted sporting their own pairs.  Some of these famous faces include Justin Bieber, Joe Jonas, Jay-Z, Lorde.

What also lends to marketing and advertising is the fact that Kanye West can be seen all over the place wearing Yeezy’s that haven’t even been released yet. Fans see these shoes and the rumors immediately begin to fly; are those going to be next pair that’s released? When will it be released?, etc., Kim Kardashian also helps out a lot through her constant social media posts and updates on the Yeezy Boost shoes.

Another factor to take into consideration is the controversial history between adidas, Nike, and Kanye West. The conflict grabbed everyone’s attention as Kanye didn’t get along so well with the Nike team and left to sign with the company’s biggest competitor, Adidas.

Finally, the shoes are versatile so anyone can wear them; moms, kids, athletes, etc., and the neutral colorways make it so the shoes will work with any ensemble.

With that being said, the most popular shoes of the most popular brand are the Yeezy Boost 350’s and the 750’s. Re-releases and various colorways have been released over the almost 2 years that Kanye has been working with Adidas and the momentum hasn’t slowed down yet. Here’s a look at the 350’s, 750’s…and yes, the not-as-popular 950’s.

The List

Yeezy Boost 750

  • Release Date
    • Light Brown: February 14, 2015
    • Core Black: December 19, 2015
    • Grey/Gum/Glow in the Dark: June 11, 2016
  • Retail Price: $350
  • Average Market Price
    • Light Brown: $3,223
    • Core Black: $1,873
    • Grey/Gum/Glow in the Dark: $1,613
  • Highest eBay price: $9,999.99
  • A few links:

Yeezy Boost 350

  • Release Date
    • Turtledove: June 27, 2015
    • Pirate Black: August 22, 2015
    • Moonrock: November 14, 2015
    • Oxford Tan: December 29, 2015
    • Turtledove (infant): August 27, 2016
    • Pirate Black (infant): August 27, 2016
    • Beluga: September 24, 2016
  • Retail Price: $200, infant; $130, Beluga; $220
  • Average Market Price:
    • Turtledove: $1,898
    • Pirate Black: $1,306
    • Moonrock: $1,266
    • Oxford Tan: $1,229
    • Turtledove (infant): $318
    • Pirate Black (infant): $316
    • Beluga/V2: $950
  • Highest eBay price: $8,435.05 (Yeezy Boost 350 Pirate Black)
  • A few links:

Yeezy Boost 950

  • Release Date: October 29, 2015
  • Retail Price: $585
  • Average Market Price: $804
    • Chocolate: $786
    • Peyote: $797
    • Pirate Black: $749
  • Highest eBay price: $2,749.99
  • A few links:

eBay Pictures/Screenshots

Yeezy Boost 750


Yeezy Boost resale market


Yeezy Boost 350



…at least the shipping cost is free…or inexpensive.

Sources: Sole Collector, Highsnobiety, Sneaker News

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