People have always shown interest in fashion and how itâ€™s evolved over the decades. And the sneaker industry is also a field that has evolved majorly since the early wooden shoes and first Nike waffle sneakers. And today, one of the most popular shoe lines is The Adidas Yeezy Boost by Kanye West. Not only are they very stylish and comfortable, but they’re also so exclusive that their markup on the resale market gets crazy sometimes. And with every new silhouette, and every new statement by Kanye this value shakes a bit.
So here’s a rundown on Yeezy resale prices starting with Nike and not ending with the Yeezy Boost Alien!
Yeezy and the Resale Market
When designer products drop online, entrepreneurs buy them up as quickly as they possibly can. Once they have the shoes, they resell them to other people online and jack-up the prices, which is how they make their money. Basically, if you donâ€™t get the shoes when they first release, you can still get a pair on the resale market. But you’ll have to stretch your budget a bit more.
Adidas Yeezy Boost is no exception to this rule. In fact, some of the asking prices for these shoes are breaking records. These entrepreneurs are asking for more than they ever have and people are still buying! It used to be that the price would just double or triple, but now the prices of these kicks are going from a few hundred bucks, to thousands of dollars.
So, how and why is this happening? The answer is because the demand for them is very high and the marketing is very well-done. What contributes to efficient marketing is the fact that many celebrities rock Yeezys. Of course, Kanye West and the entire Kardashian/Jenner clan are always the first to flex Yeezy Boost. They’re basically our official leakers! Some other famous faces include Justin Bieber, Joe Jonas, Jay-Z, Lorde.[optin-monster-shortcode id=”etnz9hdtqion3kuwlm12″]
What also lends to marketing and advertising is the fact that Kanye West can be seen all over the place wearing Yeezyâ€™s that havenâ€™t even been released yet. Fans see these shoes and the rumors immediately begin to fly; are those going to be next pair thatâ€™s released? When will it be released?, etc., Kim Kardashian also helps out a lot through her constant social media posts and updates on the Yeezy Boost shoes.
Another factor to take into consideration is the controversial history between Adidas, Nike, and Kanye West. The conflict grabbed everyoneâ€™s attention as Kanye didnâ€™t get along so well with the Nike team and left to sign with the companyâ€™s biggest competitor, Adidas.
Finally, the shoes are versatile so anyone can wear them; moms, kids, athletes, etc., and the neutral colorways make it so the shoes will work with any ensemble.
And so, the most popular shoes of the most popular brand are the Yeezy Boost 350â€™s and the 750â€™s. Re-releases and various colorways have been released over the almost 2 years that Kanye has been working with Adidas and the momentum hasnâ€™t slowed down yet. Hereâ€™s a look at the 350â€™s, 750â€™sâ€¦and yes, the not-as-popular 950â€™s.
Yeezy Boost 750
Yeezy Boost 350