Starting as a local skate shop in New York, Supreme is the heart and soul of skate culture. While quality is a key selling point for Supreme, collaborations also play a big role. The name is linked to a twenty-one-year history of collabs. Supreme partnered up with artists, skaters, hip-hop heads, designers, photographers, and musicians. The result is a regeneration of cultural identity, as well as vastly unique products.
Following a highly successful collaboration in 2015, Supreme Apparel is once again joining creative, technical, and design forces with Stone Island for the 2016 spring/summer line.
Stone Island Briefing
Stone Island, an Italian sportswear brand established in 1982, is a creation of Art Director and intellectual mastermind, Massimo Osti, and a successful product of Carlo Rivetti and his sister Cristina, who purchased the company in 1993. By utilizing Supreme Apparel’s skate ideology and Stone Island’s philosophy based upon research, experimentation, and function, the collaboration has produced another stylish line of apparel that speaks to a broad range of the populace.
Supreme x Stone Island Droplist
The merger of creativity and tech. Supreme x Stone Island recently unveiled SS16collection. dropping on March 17th. The line features includes nylon metal track jackets and track pants, quarter zip long-sleeved tops, a reflective compass sweater, heat reactive six-panel hats, and crusher hats, and co-branded bags. While the garment line is bursting with artistic backbone, the central piece, and highlight of the release, is the heat reactive jacket.
This hooded trench coat, constructed from heat reactive textiles referred to as thermochromic material, is exclusively unique and matchless. The make is a perfect blend of both companies’ strengths: Supreme Apparel’s design expertise and Stone Island’s tech. The appearance of the heat reactive jacket is impossible to reproduce without the use of thermochromic material. Which features thermochromic liquid crystals. This specialty textile creates a seamless blending of color.
The Supreme x Stone Island line will be available at Supreme’s stores. And online as of March 17th. The line will become available in Japan on March 19th. Also, feel free to check out this new line, as well as Supreme Apparel’s sole garment ventures, at Supremenewyork.com. The line can also be found in select Stone Island stores and online via their website. Currently, there is only one physical North America Stone Island location, recently opened in Los Angeles, California, while another is slated to open in New York at a later date.
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