So, itâ€™s time. The moment weâ€™ve all been waiting for. Last year, Adidas announced the beginning of a lifetime partnership with Queen Beyonce; a game-changing collaboration. What a time to be alive, fam! The three stripes always got us on our toes with each new sneaker collab! Well, letâ€™s just be real, there are no collabs better than those that bring music and sneakers together. Work. Of. Art. And, looking back at everything that went down in 2019, the sneaker bar is set pretty high up! But, maybe this partnership will tip the scale.
Adidas Ivy Park: The collection to rule the industry.
Everything You Need to Know About the Adidas IVY Park Collection!
Here’s the thing; a few years ago, Adidas signed a sneaker partnership with Kanye West which resulted in one of the most controversial and best sneaker lines in the industry. The Adidas Yeezy sneakers. Which is what we expect for this partnership too. This is Beyonceâ€™s first step in the sneaker industry, but her IVY Park athleisure brand was her first in sportswear. Bey knows what sheâ€™s doing. And so,Â after months of teasing, the Adidas Ivy Park line is finally here. The line includes four Adidas classic sneakers with a Beyonce makeover and gender-neutral activewear. Also, we got a few assortment of accessories.
So, we got the Queenâ€™s version of an Ultraboost, Nite Jogger and a hybrid called the Sleek Super 72. The hybrid is a combination of the Samba and Forum sneaker. It also happens to be Beyonce’s favorite sneaker! The line has a release date set on January 18, 2020.
Adidas Beyonce Sneakers
Adidas Nite Jogger Beyonce IVY Park
The revamped Nite Jogger features rope-lace heel in bright orange and maroon. Also, this sneaker comes in two different colorways: an ecru tint grey with solar orange and a maroon colorway with solar orange. So, the sneakers retail at $160 with an expected resale price of through the roof.
UltraBoost IVY Park
So, the way Beyonce seems to envision of her design is dressing it up completely in maroon! And thatâ€™s exactly what she did. The Adidas Ultraboost IVY Park comes in all maroon with the words IVY Park on the heel. It also has a solar orange outsole. The sneaker also drops with the whole line on January 18th and can be yours for just $200!Â
The Sleek Super 72
And, last but not least, the Sleek Super 72. This is the first sneaker that was showcased on Queen Bâ€™s IG. Itâ€™s a mashup between the Adidas Samba and Forum that has maroon stripes on the side coupled with solar orange rimmed gum outsole. A simple and straightforward sneaker that retails for just $100!Â
This is a pretty awesome line that offers a variety to choose from. It certainly caters to everyone. Which is exactly what Beyonce wanted to start with. Which is just what she said in an interview with ELLE magazine. Itâ€™s an empowering, creative and fun line that removes gender boundaries. This is why we love the line and canâ€™t wait to cop! Even if Bey got the whole BeyHive is livid for not getting their own PR packages! So, what’s it gonna be for you?Â
Also,Â could this be the ruler in the checks over stripes debate?
Where to Buy?
Jimmy Jazz ( in-store only on the 17th of January)
SNS Raffle UB
SNS Raffle: Nite Jogger Maroon
S N S Raffle: Nite Jogger Grey