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Adidas Taylor Swift: Is a Sneaker Deal in the Making?

By March 20, 2024Adidas, Sneaker News

AIO Bot - Adidas Taylor Swift Sneaker DealMost people need to work hard and pay tons of money for their marketing strategies to work. But all Taylor Swift has to do is show up in Adidas kicks to send $70+ BILLION worth of an industry into a frenzy. And that, friends, is what we call the Swiftie Effect! 

Question is, what does showing up in Ivy Park sneakers after Adidas ended their partnership with Beyonce mean? This, and the fact that Adidas reported a huge loss in 2023. Which was a result of ending the deal with Kanye following his endless controversial moments. 

So, could an Adidas Taylor Swift collab be in the making as a way for the brand to get back on its feet? It’s no secret that a Taylor Swift collab would be one too big to fail. The artist has a proven record of impacting the economy. So, a collaboration with Taylor Swift would probably do Adidas all the good! BUT let’s not get ahead of ourselves and see what the Taylor Swift Adidas sneaker deal talk is all about. 

Is Adidas Signing Taylor Swift to Sneaker Deal? 

So, we all know how much the music industry is close with sportswear brands. The best sneaker collaborations happen to be tied with music artists. So, after spotting Taylor Swift sporting Adidas Ivy Park sneakers at New York City’s Electric Lady Studios, hypebeasts got ahead of themselves and predicted that maybe an Adidas x Taylor Swift sneaker deal might be in the making. You see, Yeezy stock will run out soon, which might lead the brand to miss yet another sales projection. 

When asked about the matter, Adidas’ CEO said: Some of you asked me yesterday if we could sign Taylor Swift. I said I would love to – I don’t know how I’d do it, but right now she’s also wearing our products from time to time, which might help.

Now, though a Taylor Swift Adidas sneaker deal would definitely be advantageous to both Adidas and TayTay, it will surely cost the brand a big chunk. At the same time, no one can deny the profits Adidas can make off this collab. Swift is known for her enormous fan base which is all in for the hype. And if a product name has connections with the artist, we can imagine the copping war that could happen. 

This said, and with no intention to burst your bubble, we got to mention that Swift also wore a pair of New Balance 550s to her concert not a while ago. But let’s say a partnership happened with the giant sneaker brand. Will this add more controversial moments to the Taylor Swift vs Ye archive? Let’s wait and see! 

Finally, make sure to keep it locked on our blog for more updates!