Throughout their 4 years together, Adidas and Kanye experimented in so many marketing strategies, we lost count. Starting with the basic “scarcity” model, and going all the way to releasing a million pairs of Yeezys. Literally! But starting December 2018, it was time the duo tried something different, releasing 2 versions of a new Yeezy.
So we got the Yeezy 350 V2 Static, and Static Reflective. In comparison, the matt statics offered nothing unique except for the see-through stripe. They looked very much like the cream whites, only dirtier. So compared to the reflectives, they lost, and that’s obvious especially with the resale prices. While the regular statics are selling for an average of $350, the reflectives are listed for around $700. That was the first time we were to see the drop of 2 versions of the same shoe.
Fast forward to March 2019, the Adidas Yeezy line followed a completely new strategy, and so far it looks successful. They wouldn’t do it again if it wasn’t. So now, we will once again have new Yeezy colorways dropping as region-exclusive.
New Yeezy Releases – June 2019
YEEZY BOOST LINE UP
JUNE 2019 pic.twitter.com/AxmXB10wUm
— YEEZY MAFIA (@theyeezymafia) May 24, 2019
So far in June 2019, we’ve seen the Yeezy 350 V2 Triple black in 2 versions a reflective and a non-reflective. It was then followed by the new Yeezy 700 V2 Vanta. And we still have a lot more to look forward to during what’s left of June 2019.
You can expect The Yeezy 700 V2 Tephras, 350 v2 Synth, Lundmark, Antlia, and 700 Utility black to drop soon.
A week after the Tephras drop we’re looking at 3 brand new Yeezy colorways, each being exclusive to a region.
Starting with the common specs, all 3 new Yeezy colorways feature a semi-translucent stripe on the outer medial sides and Gum outsoles caging the Boost material. Also, all 3 sneakers in both reflective and no reflective versions are hell-tab-less. Ditching the iconic feature we’ve seen in most Yeezy 350s.
The Brand New Yeezy 350 V2 “Synth”
The release of the Yeezy Synth in both reflective and non-reflective versions is happening on June 21st and 22nd. The matt version of Africa, Asia, and Australia’s exclusive Yeezy will be dropping in full family sizes.
Official images of the pair show grey/light pink Primeknit uppers, with the reflective version featuring shimmering reflective element when exposed to flash. Other features include the signature transparent side stripe, a semi-translucent midsole caging the Boost cushioning, and no heel tabs, to complete the look.
Both iterations will be retailing for $220, with the non-reflective version also dropping in toddler and infant sizes. The new Yeezy Boost 350 V2 “Synth” Will drop at select Adidas stores and online in Africa, Asia, and Australia only on June 22nd. With the reflectives, debuting a day before on the 21st.
Yeezy 350 V2 “Antlia”
June 2019 is one of the busiest and release-loaded Junes since Adidas Yeezy happened. And joining the long list of Yeezy drops is the 350 V2 “Antlia”. As with the Yeezy “Synth”, the Antlia colorway is dropping in 2 versions. A shimmery Reflective version and a subtle non-reflective one.
Although most Yeezy 350 colorways have featured monochromatic palettes the “Antlia” stands out by combining a soft pastel yellow and a light grey on its upper for a more textured feel.
The now familiar translucent side stripe is present as well to add a deconstructed look to the pair. And the yellow midsole cages the infamous Boost cushioning that runs the full length of the shoe. The non-reflective iteration of the new Yeezy Antlia is dropping in full family sizes on June 22nd. With men’s retailing at $220, kids at $160, and infants at $140.
Now, if you’re really into these, and wanna add them to your collection, you’ll need to put in some extra effort. The upcoming Yeezy Antlia is a Europe/Russia- exclusive release. So unless you live there, you’re gonna need a whole bunch of proxies and a reshipping service to have the sneakers delivered to you. To know more about copping Yeezys from overseas, read here.
Yeezy 350 V2 “Lundmark”
This Yeezy Boost was initially joining the Antlia and Synth to drop as a trio. However, recent information showed that the Yeezy Boost 350 V2 “Lundmrak” will be releasing SOLO in July.
Besides the missing heel tab, the new Yeezy Lundmark seems to align just perfectly with the aesthetics of Kanye’s Yeezy line. Featuring a mixture of patterns and textures across the uppers, the Yeezy Lundmarks fall more on the earthy side of the palette. A pale “Static” is the best description of this new colorway, as it looks like a Beige-tinted version of December’s successful release. These new Lundmark 350s are making their debut into the market on July 13th exclusively in North and Latin America, and again in full family sizes.
As if copping Limited Yeezys isn’t challenging enough, Adidas and Kanye recently introduced a new and very surprising type of release; Shock drops. As the name implies, a shock drop is a way of releasing new sneakers at a different time than previously announced. This was the way the Yeezy 350 V2 Glow and Black Reflective dropped. Both colorways dropped 2 days prior to the official release date, and sneakerheads weren’t very thrilled about it.
This reaction is normal, considering most sneakerheads run bots to cop exclusive sneakers. And unless they were up and their bot was ready to run at that time, manual users won this fight. But this is just another episode of the non-ending Retailers Vs. Bots Drama.
Now, word around the industry is that the reflective versions of the upcoming Yeezys will drop the same way. Unsurprisingly! And if that’s true, you can expect the reflective Antlias and Synths to release sometime tomorrow! Act Surprised! However, nothing is official yet. But the only constant in this game now is that you will need a bot, probably AIO Bot to beat the crowds to these highly-anticipated Yeezys. Why AIO Bot? Because it had the highest success rate at Yeezy releases so far in 2019. And you can check for yourself.
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Number of Yeezy CHECKOUTS by the users of AIO Bot in 2019 🔥
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READY FOR THE NEXT DROP>? pic.twitter.com/DpEcyryTpm
— AIO bot (@ANB_AIO) June 15, 2019