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Is Kanye x PUMA a Thing? The After Effects of the Kanye Cancel Culture

By February 2, 2023News, Yeezy

Kanye Cancel - Brands Canceled Kanye West - AIO BotIn 2019, Kanye West had a BIG interview on BIG BOY TV with the @BigBoy where he was asked:
Big Boy: “Are you afraid of losing your audience Ye?”
Kanye: “ I told you I’m only afraid of GOD, I’m afraid of my daddy, God.”
Kanye also says, “I’ve been canceled before there was cancel culture”
You can catch the entire interview here. But, what strikes us as very interesting is, at that time, the Kanye Cancel Culture was not there. In other words, he was honest about not having the fear of being canceled. Because, although he gave people MANY reasons to actually cancel him, he never was! He always said what he had on his mind, with no fear. And, nothing was going to stop him!

Kanye Cancel Culture 

In 2009,
Kanye interrupted Taylor Swift’s acceptance speech to announce at the MTV Video Music Awards, “I’ll let you finish, but Beyoncé has one of the best videos of all time!”
This is what led to the most controversial lines in music history:
“I feel like me and Taylor might still have sex/Why? I made that b**ch famous.” – Famous, Kanye West.
Did the Swifties get the chance to fully cancel Kanye? Nope.

And then, in 2016,
At a concert in San Jose, Kanye shared his allegiance to Donald Trump as the U.S. President, by saying: “If I voted, I would’ve voted for Trump”

In 2018,
Kanye West claimed that 400 years of slavery was a choice. In a TMZ newsroom, Kanye said: “When you hear about slavery for 400 years … For 400 years? That sounds like a choice.”

There was no Kanye cancel movement. If anything, all of this fueled the demand for Yeezys MORE! Even through his failed presidential campaign, he was still doing what he does best: say anything and everything that comes to Ye’s mind. However, that streak of luck ended in 2022 with Adidas ending its partnership with Kanye West. After that, there seemed to be no way for Kanye to recover. Click on the button below to check out the full breakdown of everything that led to the breakup between the two.

Brands & Celebrities That Canceled Kanye

So, after Adidas made the decision of dropping Kanye from their list of sneaker collaborators, a lot happened. It was definitely one of the biggest changes in sneaker history. Many celebrities and brands decided to cancel Kanye and cut ties with him after what he did. If you still have no idea what he did, here’s the TLDR:

Kanye West posted some anti-semitic posts on Twitter, Adidas ended its partnership with him, and the Kanye cancel culture began. The man who believed he could not be canceled at all was in fact on the outs! And, a lot of other brands and celebrities have taken the same stance, this includes:

#1 Balenciaga

Here’s what Kanye had to say on the matter: “I ain’t losing no money… The day I was taken off the Balenciaga site, was one of the most freeing days.”
After Balenciaga decided to cancel Kanye, the brand faced its own backlash over its SUPER controversial campaign. In our opinion, it isn’t controversial, it’s downright WRONG.

#2 Creative Artists Agency (CAA)

His very own talent agency, Creative Artists Agency, also dropped Ye along with the film and TV studio MRC. They even put Ye’s documentary on the shelves indefinitely.

Kanye Cancel Culture - AIO Bot
#3 Camille Vasquez

And then, another person who decided to cancel Kanye was none other than the badass lawyer, Camille Vasquez. Camille is also Johnny Depp’s lawyer who had us all in awe during the entire trial! Apparently, after the incidents with Ye, Camille reportedly let her firm know she has no interest in working with Kanye. 

#4 Anna Wintour

Editor-in-Chief of American Vogue, Anna Wintour also decided to cancel Kanye by severing ties with him completely.

Even though Anna and Ye had been friends for more than a decade before that.

#5 Ex-Wife Kim Kardashian

Also, another person to cancel Kanye was none other than his own ex-wife, Kim Kardashian. Here’s what she had to say on the subject: “Hate speech is never OK or excusable. I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end.” This is probably why he got married so fast!

Kanye_Canceled - AIO Bot


The list goes on and on. Other celebrities who chose to cancel Kanye include David Schwimmer, Khloe Kardashian, Reese Witherspoon, Amy Schumer, and a lot more. So, he’s definitely out of most creative industries out there. But, does this actually mean that Kanye West will never set foot in the sneaker industry again?

Adidas recently appointed the boss of the rival company, PUMA, as their CEO after the Yeezy fallout. Bjorn Gulden, the CEO of rival Puma, became the new chief executive of Adidas on November 8th, 2022. Now, what would be the best move for a comeback?

PUMA signing Kanye West.

Now, we don’t have anything to prove that that’s gonna happen. But, we do know that even if everyone decides to cancel Kanye, he’ll find a way back. He always does.
This is why we suggested you hold on to your Yeezys. Because we know for a fact that Kanye always finds a way to surprise us all. It’s just a waiting game at this point.

If PUMA does sign Kanye… we called it first.