Upcoming New Balance 327 Colorways + Brand’s Super Power Revealed!

By May 19, 2020 July 21st, 2020 Sneaker News

NEW BALANCE 327 FEATIn addition to providing COVID-19 support through community fundings, sneaker brands set out to supply healthcare workers with manufactured face masks. The extreme global demand for Personal Protective Equipment (PPE) not only gave sneaker brands a heroic mission. But also caused them to stand out. And that’s where it started for New Balance. Although the world was influenced by Nike’s contribution, New Balance has earned its place as a top brand with its mindful funding and active New Balance 327 releases!

New Balance Outperforms Adidas in COVID-19 Response

By using sneaker materials, it was able to shift from manufacturing sneakers to mask production within two weeks at its Lawrence, MA factory. The team’s deep knowledge of manufacturing combined with healthcare consultation resulted in fit and filtrated face masks. Each taking one minute to assemble. And therefore resulting in the weekly production of 100,000 masks! That’s double what Adidas was capable of. And that’s not all! This May, the brand teamed up with friends & family to donate $1 million-in-sneakers to COVID-19 frontline workers. That being on the side of its continuous chain of 2020 sneaker releases!
NEW BALANCE MASK

Did New Balance Have Super Powers All Along?

The answer is, yes! And the reasons are two. One, it is the only major company that manufactures footwear in the US. And two, it relies on domestic supply chains to boost the US economy. Which means that the tariff war between President Trump and the Chinese government before the coronavirus hit did not affect the brand. Also meaning that the 15.7% drop in footwear imports back in January did not sabotage NB’s production plan. Nor does the fact that 70% of US-sold footwear is imported from China. If anything, its production and supply status has empowered it while other brands are struggling to cope.

New Balance Expands During Global Crisis

NB sneaker releases and fashion collaborations are currently dominating the market. The New Balance 327 line alone is in atomic mode! With April’s 327 Casablanca collab and three May releases. You’ll also find a list of upcoming sneaker releases below! If the limited stock hoax is Kanye’s Yeezy strategy then taking pride in its domestic foundation is NB’s strategy. And even more so, knowing when it’s time for a reflex. Which is probably what Kanye was aiming for by moving production to the US.
NEW BALANCE USA

Upcoming New Balance 327 + Other Models

Whether you’re planning to rock with pride this June or save a dope New Balance 327 pair for when the resale numbers rise, you’re going to need copping powers. Because even though there’s an abundance of NB releases at the moment, this is a never-before-seen brand phenomenon! So you wanna try and grab whatever they drop. And we’ve extended AIO bot’s free license key renewal for such occasions! And if you’re worried about copping hype Nikes for your summer sneakers collection, RT for a chance to win a lifetime copy of our ANB 2.0 Beta! Which has witnessed remarkable success in so little time. When life hands you lemons…
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New Balance 327 Pride

Might be the hottest 327 colorway this summer! This model matches up the warm weather with bright colors on a white base. With asks going up to $5,000 on StockX, you’re bound to take pride in adding this to your deadstock collection! Expect it to drop in June and keep posted for a release date!
NEW BALANCE 327 PRIDE

New Balance 327 x size?

Since its Casablanca collab was such a hit, NB’s decided to push forward with 327. European retailer size? and the New Balance 327 model collaborate to drop two bold multicolors. Expected this summer, they will each sell for $150. Fresh new colorways such as Rust Brown and Vibrant Orange are also expected to drop this summer for $100 each. The 327 hype is real!
NEW BALANCE 327 MULTI

New Balance 992 Steel Blue

NB 992 x WTAPS is selling for an average $980 on StockX. And now the 992 adaptation of the NB 1300 Steel Blue is expected to witness a KITHSTRIKE release soon this spring.
BLUE STEEL

New Balance Tokyo Design Studio R_C1300

After collaborating with Levi’s in creation of a super limited 1300, NB’s washing it off with a mature grey colorway option. Looks like Travis Scott’s Air Max 270 isn’t the only dad shoe trending this May! This pair will arrive to NewBalance.com on May 23 for a retail price of $150. You can also join raffles on SNS/END./Hanon!
TOKYO GREY

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