Yeezyâ€™s latest venture and partnership may be the best one yet! Of course, you already know that weâ€™re talking about the Yeezy GAP 2021 partnership! This is very unprecedented that Kanye West went for collaboration without someone other than himself. Kanye loves Kanye. Especially not with a giant clothing retail company like GAP.
Kanye already has his very own line of highly-coveted and controversial fashion under the YEEZY brand. But, the last time Yeezy took to the runway was in March of 2020 with the YEEZY Season 8 collection. So, 2021 has not featured a new YEEZY collection, but more collaborations?
Is Kanye trying to test the waters outside the Three Stripes? Experimenting more in the game of up-and-coming streetwear brands meets retail giants? Letâ€™s dive into the reasoning behind the Yeezy GAP collaboration that might very well change the game once more!
Partnerships Changing History
The Yeezy GAP story begins with Kanye sharing a picture on his favorite platform – Twitter. It featured Ye wearing a full-n Yeezy GAP outfit looking into the insides of a duffel bag. The duffel bag itself had the words â€śDeveloped by Yeezy and Gapâ€ť printed on it. He also shared what would be the logo for the partnership that featured â€śYZYâ€ť in GAPâ€™s white typography. It sat atop GAPâ€™s go-to navy backdrop paired with the hashtag #WestDayEver!
Mowalola Ogunlesi is the lead design director of the Yeezy GAP partnership. The inspiration and main theme were workwear-heavy like carpenter courts and heavy-duty denim jackets. But, sadly, no footwear – so disappointing. But, why GAP?
Kanye West has always expressed his desire to collaborate with GAP for literally YEARS. This is because he, himself, worked as a sales assistant at one of the Chicago stores as a teenager. So, he definitely has a soft spot for the casualwear giant!Â
STEVE JOBS OF GAP
In February of 2015, during an interview with Vanity Fair, Kanye West gave a bold statement! Apparently, he wanted to be the STEVE JOBs of the Gap! To be more specific, this is what he said:
“When I say Steve Jobs of the Gap…Iâ€™m not talking about a capsule. Iâ€™m talking about full Hedi Slimane creative control of the Gap is what I would like to do”.Â
Later that same year, the GAP removed their creative director – cutting the position out entirely. But, nevertheless, Kanye still found a way to bring this position back to life with the Yeezy GAP partnership. Kanye even goes to lengths rapping about it in his song â€śSpaceshipâ€ť.Â
â€śLetâ€™s go back, back to the Gap!â€ť
The Yeezy GAP capsule includes a very interesting – to say the least – array of round jackets and hoodies. But, itâ€™s the hoodies – AKA the â€śperfect hoodiesâ€ť – that we care about the most. Hereâ€™s the verdict on the hoodies:
- The Yeezy GAP hoodies retailed for $90 which some deemed expensive. BUT, keep in mind that the Yeezy hoodies from Season 5 retailed for $275
- Thick and double-layeredÂ
- Heavy-weight and oversized cropped fit
- Solid quality although mass-produced
- Comes in both adult and kids sizing
- Comes in 6 different colorways: black, blue, red, purple, brown, and a tan beige
- Average Resale Price: around $135 on StockX
YZY D ROSE
Apart from the Yeezy GAP collaboration, Kanye West has not partnered with anyone in the past. This makes his collaboration with NBA basketball player, Derrick Rose, a once in a lifetime occurrence. It is yet another collaboration leaked and teased back in 2020 alongside the Yeezy 1050s. But, at least the YZY 1050 got itself a release date.
Also, unlike the Yeezy GAP, this collaboration is all about footwear featuring a basketball performance slip-on sneaker. Although it looks nothing like a slip-on Yeezy at all. Looking back at the Foamies and the Slides, youâ€™d think it would have any resemblance. Nope. You can read all about it and more right here!
So, when it comes to Yeezy partnerships, this is it. In a nutshell, it seems that our man Ye is about to test the waters. Make some friends. Getting kinda lonely here, right Ye? Either way, we might be flexing a Yeezy GAP red hoodie this holiday. Maybe even pair it with some epic Christmas sneakers.