Digital Marketing 101: How to Market NFTs?
Marketing is one of the (if not THE) biggest parts of any type of business â€“ virtual or not. And, if thereâ€™s anything we learned from Kanye West, before ruining things with Adidas, itâ€™s that:
1. Think before you Tweet
2. Donâ€™t wear Nike socks with Adidas kicks
3. And, no matter what product youâ€™re selling, marketing is KEY.
So, weâ€™re here to teach YOU how to market NFTs in a virtual world. Aka, digital marketing for digital products in a digital world! Because letâ€™s be real, youâ€™re not going to go print an NFT on a billboardâ€¦ that kinda defeats the entire purpose of the non-fungible token.
Therefore, it is absolutely important for creators, investors, and holders to learn how to promote their art. Minting and selling NFTs is absolutely moo if the NFT doesnâ€™t appeal to the right people! Especially since the NFT market is flooded with new collections every single day. So, how will you stand out?
Learning how to market NFTs gives you a better fighting chance against the NFT whales and big fish. And so, promoting NFTs benefits YOU in terms of:
– Building hype and demand for your non-fungible token
– The higher demand allows you to ask for higher NFT prices
– And, the higher demand + prices make you a more established NFT artist
Weâ€™ve narrowed it down to the top 5 BEST ways how to market NFTs that actually work! And, the best part of it all, is that itâ€™s FREE. Just like our FREE hub for NFTs! Join now and become a master of the non-fungible world! Click on the button below to check it out!
HOW TO MARKET NFTs?
#1 Social Media
So, the first method on how to market NFTs is the method everyone uses: social media. This is THE marketing strategy of our times with guaranteed success. Leveraging your social media accounts like Instagram and Twitter is a great way to put yourself out there! Most NFT collections use social media accounts to present their art and create a community.
Share digital art and photos to promote your collection and build hype around your art! People spend more time on their social media platforms than they do on anything else. So, why not use that to your advantage? You can also use them to tell your story as a creator and give credibility to your brand!
#2 Collaborations & Influencers
Also, another popular way to learn how to market NFTs is through collaborations and working with influencers. If youâ€™ve already got friends in the NFT space, then thatâ€™s great! Tap into your own personal network and get the buzz going. Or, another thing you can do is reach out to NFT influencers and social media creators to collaborate with you.
However, you have to make sure that the people you are working with have a similar audience to yours. In other words, you canâ€™t go promoting a brand of rich, chocolate ice cream on a fitness influencerâ€™s page. It just doesnâ€™t make sense! So, just hit people up on social media and see how you can BOTH mutually benefit each other.Â
#3 Discord Servers, Reddit, & Telegram
And, another extension to the whole social media strategy, is using Discord Servers, Reddit Threads, and Telegram Groups. This is one of the most brilliant and FREE ways on how to market NFTs in a subtle, yet effective manner.
Discord is free, Reddit is free, and Telegram is free! All of these platforms give you a FREE voice to market your NFTs through chat, videos, and more. MILLIONS of people join NFT Discord groups every day, reply to Reddit threads every hour, and engage in Telegram groups! So, to promote your NFTs, create and attend Discord events to generate hype for YOUR drops. Use public servers to market your NFTs. And, scout active NFT investors by generating interest!
#4 Whitelists & Benefits
People LOVE free stuff. People love to ask, â€śwhatâ€™s in it for meâ€ť… Therefore, one of the greatest tactics on how to market NFTs would be to do just that! Offer them valuable whitelists & unmatched benefits!Â
This is the oldest method in the book. People love free stuff as much as they love exclusive promotions. If they think theyâ€™ve got something no one else does, itâ€™s a definite WINNER. So, all you have to do is be smart with your whitelistÂ of influencers, friends & family, and select NFT holders. The people who did NOT make the cut will ultimately want to!Â
#5 Join NFT Calendars
Finally, the last method on how to market NFTs is to join an NFT calendar platform. Featuring your collection on an online NFT calendar makes it easy for people to find it. NFT collectors and investors check these calendars for any new potential investment. Plus, it gives them a lot of details about you and your collections!
AND, itâ€™s free! Lots of calendars donâ€™t require payment for listing your NFT. But, some do require payment for further advertising or features on their website. But, the main idea is that calendars will bring you the necessary exposure you need!
So, thatâ€™s all you need to know on how to market NFTs. And, if you do it right, youâ€™ll grow a large community and audience for your collections. Just make sure you focus on building a sustainable community and leverage traditional marketing channels! After that, itâ€™s all smooth sailing!