This is especially true for monster companies like adidas retail manufacturer. Their most influential product is Kanye West’s Yeezy Boost sneaker and clothing line. The popularity for this particular fashion line is unheard of and social media only makes it more popular. Rumors, celebrities, and various people wearing the shoes can now be shared at anytime and anywhere on social media. Social media is a news source that anyone in the world can participate in.
Yeezy Boost on Twitter
The Yeezy line has its own Twitter page. This allows fans access to news about the shoes releases, various styles, and to keep up to date on the rumors about the lifestyle of celebrities surrounding the popular shoes and clothing line.
When people are granted this access, they start their own rumors about Yeezy Boost sneakers, as well as rumors about Kanye West, and the Kardashian/Jenner clan. They also begin to advertise fake Yeezy’s all over Twitter. News, release dates, gossip, opinions, etc., are all over the website. It’s a place for people to speak their mind and share their thoughts about the popular line and people don’t hold anything back.
Yeezy Boost on Instagram
Like Twitter, Yeezy also has its own Instagram account. This allows the Kardashian/Jenner clan to post photos as well as their thoughts, and they take full advantage of this. Photos of the shoes, the influential family, as well as other celebrities litter the internet and people eat it up.
People also take photos of themselves wearing the popular shoes. All of this is a great advertising strategy and has leant to the shoes popularity. However, like Twitter, there are people who like to take advantage of this product’s popularity and advertise fake Yeezy’s as well. The shoes are so popular that people will spend thousands of dollars on these shoes without even blinking an eye, only to find out later that they’ve been scammed. It’s unfortunate that people would use social media in a negative way, rather than for interacting with other people and keeping up with the news. It’s just something that the rest of us will have to be wary of.
There’s no arguing it. Social media is a great way to advertise off anything these days. It’s at anyone’s disposal/fingertips, allowing people all over the world to share their photos, comment on others, and express themselves. Social media is interactive, as well as provides people and businesses with a great marketing strategy and way of advertising. If used correctly and for good, it’s something that everyone can enjoy. Don’t let the scammers ruin it for you; become part of the hype that is Yeezy Boost.